Digital Signage Networks
Our solutions include an entery level digital signage system ideal for SMEs. For larger deployments, Ayna manages networks of digital signage players which can be integrated with USB barcode scanners to provide a multi-functional information stand to deliver targeted and relevant information to shoppers.
Digital Signage is a strong medium to seize attention within seconds and convey information and ideas instantly to target audiences. However, the effectiveness of unidirectional communication cannot satisfy advertisers any more. Brand managers are seeking more interactions with customers to increase engagement, enhance brand images, and, even better, let customers keep the information in their mobile phones with them wherever they go!
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Digital signage in malls on within store can be integrated with bar scanner and your PUNTO or GALLERIA platform deliver relevant information to consumer.
The information stand can provide customers with relevant information and helps
them make purchase decisions. Shoppers can scan the barcode
on each product and learn more product information, such as specification of a new smartphone,
recipes or cooking tips. All information can be conveyed in a dynamic, attractive
Retailers can utilize a barcode scanner and member database to promote right commodities based on customers’ purchasing behavior. For example, when customers check accumulated credits by scanning their member cards, the digital signage display can show up advertisements which they will be interested in. When customers scan a product for detailed information, advertisements of complementary products can also be shown on the screen to boost sales.
Timely commercials about the retail store or products in the store can be actively broadcasted on large digital displays. The screen shows responsive contents whenever a barcode is scanned. It can resume the main promotions automatically when no one uses the barcode scanner over a certain period of time.